Our Philosophy is rooted in the core principle that Strategic & Master Planning spearheads the development process and sets the stage for effective strategic vision and policy framework that shape the development and transformation of a city. The impacts of planning and engineering decisions and the limitations of two-dimensional plans further highlight the importance of urban design. Planning with an Urban Design & Place Making emphasis results in a more coherent urban form and structure, ensuring heritage conservation, cultural continuity, pedestrian and transit-oriented development, sensitive urban regeneration, and ultimately ensuring urban vibrancy. Planning Applications & Development Feasibility support potential new developments and redevelopments for government approval.
Architecture, Interiors & Landscape Design, through our collaborative approach with a focus on human experience allow us to create innovative and sustainable built environments. Urban design and place making provides the critical link between planning and architecture; ensuring the creation of successful waterfronts, sensible and sustainable urban development and redevelopments that are sensitive to community aspirations through effective Community Outreach & Public Engagement.
Using a place-based approach, integrated design works at the regional, city, district, neighborhood and street scale, considering the impacts of engineering, transportation planning, and other related disciplines in formulating effective Place Branding & Marketing strategies and an overall sense of place. Design Review & Guidelines, Impact Assessments, Sustainability & Research, help support these ideas and bring them into reality through phased implementation. These services, along with effective control of development and balancing new construction with existing structures, ensure successful developments. Across all our services offered, we ensure that important visual corridors are retained to augment the unique character of a place; engaging the public, further enhancing the image, identity, visual quality and vibrancy, and creating smarter, more walkable, liveable and sustainable cities.
Dr. Sujata S. Govada, the Founding and Managing Director of UDP International, is an award-winning, qualified urban designer, certified urban planner and registered architect with over 30 years of experience working on a diverse range of projects in Hong Kong, the region and beyond. Having been the driving force in winning the firm over 12 major design awards, Dr. Govada has gained a reputation in delivering innovative and sensitive solutions of lasting value, and as a thought leader in shaping sustainable and liveable communities and cities.